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What’s in the metadata matters because it is So.Heavily.Used. You might be tired of hearing me say it but that doesn’t make it any less true. Our open APIs now see over 1 billion queries per month. The metadata is ingested, displayed and redistributed by a vast, global array of systems and services that in whole or in part are often designed to point users to relevant content. It’s also heavily used by researchers, who author the content that is described in the metadata they analyze.